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Category Archives: Brand

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Don’t let nimbler law firms bake your cake and eat it!

Posted in Australasia, Brand, Leadership, Legal Profession, Personal Brand
If we are not careful nimbler brands will bake our cake and eat it

Each year I carefully review Interbrand’s excellent report on the top 100 global brands. No professional service firm brands feature there so you may well ask, what relevance do these largely commercial or corporate brands have for law firms? The reason I do is that Interbrand provides useful summary reports as to why these brands consistently outperform… Continue Reading

Many firms seek pre-eminence; few realise there is a price to pay

Posted in Brand, Partners, Strategy, Values, Vision
Many firms seek pre-eminence or some version of it. If they are truly serious about such a vision, the important thing to realise is that what it takes is leadership, seriously good leadership, not just at the top, but throughout a partnership. Firms that invest in this wisely reap the rewards. (Sean Larkan, Edge International)

Many law firm partners want their firm to either be pre-eminent or to seek pre-eminence. Few realise that there is a serious price to pay. Look at the vision statements of most firms and chances are you will find words like ‘successful’, ‘leading’, ‘premier’, ‘top’ or similar. Nothing at all wrong with that. But the… Continue Reading

Edge Communiqué: women partners, hiring nouse and social media as strategy

Posted in Brand, Culture, Leadership, Legal Profession, Management, Marketing, Personal Brand, Social Media
Firms are making a dumb mistake when it comes to hiring and promoting female partners

In the April edition of Edge International Communiqué three of my partners address important issues and provide insights and outline opportunities for the legal profession: Jordan Furlong, in “Law Firms and Women Partners: You’re Doing it Wrong‘ emphasises that if firms are following typical practices in how they promote women into equity positions they are missing a strategic… Continue Reading

Are clients one-eyed when they choose your law firm?

Posted in Brand, Leadership, Legal Profession, Personal Brand, Uncategorized
Here's looking at you kid - the Gouldian Finch chooses its mate by using its left brain and right eye. While humans may not do precisely this we need to recognise they are all different, use different criteria to choose our firm. This is critical as it is they who determine the power or otherwise of our brands (Image: (c) www.birdsville.net.au)

The Gouldian Finch, research conducted at Macquarie University in late 2012 has shown, uses just one eye and one side of its brain to choose its partner for life. In the study published in Biology Letters the researchers found that ‘Beauty, therefore, is in the right eye of the beholder for these songbirds, providing, to our knowledge, the first demonstration of… Continue Reading

LEX AFRICA – Africa’s leading legal network, turns 20

Posted in Brand, Business Models, Legal Profession, Professional Service Firms (PSFs)
LEX AFRICA will shortly launch its dedicated blog through which it will build even stronger relationships with the African and international business and legal communities. More on this soon.

LEX AFRICA, widely regarded as Africa’s leading, and certainly its largest, law firm network, celebrates its 20th anniversary at a time when there is unprecedented interest in Africa and attention from foreign investors and businesses. From humble but determined beginnings in 1993 with just five founding firms, LEX AFRICA has grown steadily to now number 29 country… Continue Reading

Always deliver what you say you do or offer to deliver

Posted in Brand, Professional Service Firms (PSFs), Strategy, Trust & Respect
Always deliver what you offer. So if you say 'contact us' make sure your website and links actually make it easy and intuitive to do just that, 'contact you'! If it does not, don't offer it as you will simply annoy actual and potential customers and lose their trust, respect and hammer their loyalty.

A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading

All legal leaders need to know about growth via merger and alliance. . . and a touch of Swiss

Posted in Brand, Leadership, Legal Profession, Management, Mergers and Acquisitions, Strategy, Uncategorized
The latest edition of the Edge International Review 2012 - essential reading for all legal leaders and senior managers

Alternative growth structures such as Swiss Vereins, global alliances, non-merger affiliations, expansion strategies and a great deal more is covered in the latest edition of the Edge International Review. It provides essential insights for legal leaders – in fact, just what legal leaders need to know about! The review is downloadable from www.edge.ai. Download your… Continue Reading

Your employees are far more powerful than you think

Posted in Brand, Leadership, Legal Profession, Management, Partners, People Strategy, Professional Service Firms (PSFs)
Firms seldom give proper credence to the fact that power lies with their employees and even potential employees in regard to their employment brands.

Law firms don’t recognise that the balance of power in relation to their employment brand lies not in their hands, but in the hands of their employees. To make matters worse, some of this power also lies in the hands of former employees, potential employees and other “employment stakeholders” such as recruitment agencies and digital media… Continue Reading

Losing high calibre lawyers or staff – don’t see it for what it isn’t

Posted in Brand, Culture, Leadership, Legal Profession, Management, People Strategy
When something bad happens the challenges is always to retain some equinimity and try not to see it for what it is. That doesn't mean not acting, but acting with depth and not on the surface of things in a knee-jerk way

Like finding the toilet roll  empty, or getting a puncture, some things never come at a good time. But, of course, these things do happen so most of us have learned to respond with equanimity and of course maybe even do a little forward planning! The same applies to losing a really top calibre lawyer… Continue Reading

The real leadership lessons of Steve Jobs – just one more thing: PART FOUR (final)

Posted in Brand, Culture, Emotional Intelligence, Leadership, Legal Profession, Management, Personal Effectiveness, Thought Leader, Trust & Respect, Values
'They look so good you kinda wanna lick 'em'

So far we have considered some 18 leadership lessons from Steve Jobs from Parts ONE, TWO and THREE of this series and how they may be relevant for legal leaders – all based on the Walter Isaacson article it the HBR. There are some things however I wouldn’t recommned for legal leaders. So what are… Continue Reading

Why law firm support service groups don’t add value, and how to fix this

Posted in Brand, Leadership, Legal Profession, Management, Strategy, Trust & Respect, Uncategorized
Sometimes support service areas do not realise their full potential due to basic inherent problems in the way they are established, viewed, structured or supported. It is worth straightening this out and turning them into strategically powerful elements within your firm.

Many support service groups in law firms do a fair job of delivering their services and work hard at doing it, but beyond that, do not ‘add value’. That is a fairly common observation we have when we undertake firm reviews for clients and my own experience having run large law firms in three jurisdictions…. Continue Reading

Lex Africa – the first and largest network of African law firms – 20 years on

Posted in Brand, Legal Profession, Strategy, Uncategorized, Vision
Lex Africa, Africa's first and largest network of law firms, which has been in operation for nearly 20 years, comprises 54 members in 28 countries

Lex Africa, the first and largest network of African law firms, is holding it’s annual general meeting in April 2012 in Maputo, Mozambique. I thought I would mention Lex Africa in case readers ever need assistance in Africa and want a referral to a reputable firm. I am also delighted to be attending the AGM… Continue Reading

Slater & Gordon and Russell Jones & Walker tie up confirms law firms as business-savvy innovators, not ‘merge or die’ desperadoes

Posted in Australasia, Brand, Business Models, Leadership, Legal Profession, Mergers and Acquisitions, Strategy, Uncategorized, Values
The S&G acquisition of RJ&W in the UK is a good example of successful law firms implementing carefully thought through strategy and vision

The world’s first listed legal practice, Australia’s Slater & Gordon (S&G), announced its agreement to buy national UK firm Russell Jones & Walker (RJW) for £53.8 million on the 30 January 2012.  My UK-based Edge International Partner Chris Bull joins me in this post as we consider some of the implications of this transaction and how the respective markets… Continue Reading

Thought Leadership ideas for leaders – Part Three

Posted in Brand, Leadership, Legal Profession, Management, Personal Brand, Strategy, Thought Leader, Thought Leadership
TWG Part 3

This is the final in a three-part series on Thought Leadership (click to see Part One or Two) based around an interview with Think Write Grow author Grant Butler. Himself a thought leader in his field he has provided some invaluable insights – these can be borne in mind as you ponder how to incorporate thought… Continue Reading

Thought Leadership tips for leaders – interview with Think Write Grow author Grant Butler: Part Two

Posted in Brand, Leadership, Legal Profession, People Strategy, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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Last week in Part One of this series Think Write Grow author Grant Butler defined thought leadership, talked about making thought leadership happen in practice and confirmed that just about anyone can become a thought leader. In this Part Two interview we cover thought leadership and personal brand, building trust as a benefit of thought… Continue Reading

Thought Leadership – Think, Write Grow author Grant Butler provides some insights for law firm leaders: Part One

Posted in Brand, Leadership, Legal Profession, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
Think Write Grow covers 72dpi

Thought Leadership is an important part of developing one’s personal brand, of contributing to the marketing and business development activities and successes of a firm, and to contributing to building the capital fabric of a firm. As professionals, it is ideally something all of us would aspire to do and be, a thought leader in… Continue Reading

Personal Brand work-shop by Pod Consultancy

Posted in Brand, Management, People Strategy, Personal Brand
Brand You Its Personal

Definitely worth consideration! A special workshop being run by my colleague Shirley Anne Fortina of Pod Consulting –  BrandYOU It’s Personal to be held at Karstens Conference Centre, 123 Queen Street Melbourne on the 16th September 2011.  Here is the brochure (PDF). The program is: for those individuals who need to take time out of their… Continue Reading