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Category Archives: Marketing

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Old dogs can still play while the young guns surf

Posted in Leadership, Legal Profession, Management, Marketing, Social Media, Trust & Respect
As lawyers have moved away from more traditional relationship building practices due to other options becoming available like online social media they may be leaving a gap for canny lawyers to take advantage of. (Sean Larkan, Edge International)

Many of us who were lucky enough to be part of successful law firms of 20 years or so ago will recall how, in each of those firms, a couple of partners stood out for having impeccable client development and relationship skills. At the time we probably  assumed it was just the way things were done. There’s… Continue Reading

Edge Communiqué: women partners, hiring nouse and social media as strategy

Posted in Brand, Culture, Leadership, Legal Profession, Management, Marketing, Personal Brand, Social Media
Firms are making a dumb mistake when it comes to hiring and promoting female partners

In the April edition of Edge International Communiqué three of my partners address important issues and provide insights and outline opportunities for the legal profession: Jordan Furlong, in “Law Firms and Women Partners: You’re Doing it Wrong‘ emphasises that if firms are following typical practices in how they promote women into equity positions they are missing a strategic… Continue Reading

Your most powerful business building can come from interaction within

Posted in Management, Marketing, Partners
Getting partners or groups of partners in practice or industry sector groups working together, strategically to build practice areas, industry sector specialties or build interaction and relationships with clients can be the most powerful business building a firm does. It also has many off-shoot benefits. (Sean Larkan - Edge International)

Law firms have become very effective in establishing functional marketing departments staffed by highly qualified and motivated personnel. All the usual categories can be ticked – communications, publications, client relationship management, events and social media. Why is it then that one is still left with the feeling that something is not quite right, something is… Continue Reading