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Category Archives: Marketing

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Old dogs can still play while the young guns surf

Posted in Leadership, Legal Profession, Management, Marketing, Social Media, Trust & Respect

Many of us who were lucky enough to be part of successful law firms of 20 years or so ago will recall how, in each of those firms, a couple of partners stood out for having impeccable client development and relationship skills. At the time we probably  assumed it was just the way things were done. There’s… Continue Reading

Edge Communiqué: women partners, hiring nouse and social media as strategy

Posted in Brand, Culture, Leadership, Legal Profession, Management, Marketing, Personal Brand, Social Media

In the April edition of Edge International Communiqué three of my partners address important issues and provide insights and outline opportunities for the legal profession: Jordan Furlong, in “Law Firms and Women Partners: You’re Doing it Wrong‘ emphasises that if firms are following typical practices in how they promote women into equity positions they are missing a strategic… Continue Reading

Your most powerful business building can come from interaction within

Posted in Management, Marketing, Partners

Law firms have become very effective in establishing functional marketing departments staffed by highly qualified and motivated personnel. All the usual categories can be ticked – communications, publications, client relationship management, events and social media. Why is it then that one is still left with the feeling that something is not quite right, something is… Continue Reading