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Category Archives: Personal Brand

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Don’t let nimbler law firms bake your cake and eat it!

Posted in Australasia, Brand, Leadership, Legal Profession, Personal Brand
If we are not careful nimbler brands will bake our cake and eat it

Each year I carefully review Interbrand’s excellent report on the top 100 global brands. No professional service firm brands feature there so you may well ask, what relevance do these largely commercial or corporate brands have for law firms? The reason I do is that Interbrand provides useful summary reports as to why these brands consistently outperform… Continue Reading

Edge Communiqué: women partners, hiring nouse and social media as strategy

Posted in Brand, Culture, Leadership, Legal Profession, Management, Marketing, Personal Brand, Social Media
Firms are making a dumb mistake when it comes to hiring and promoting female partners

In the April edition of Edge International Communiqué three of my partners address important issues and provide insights and outline opportunities for the legal profession: Jordan Furlong, in “Law Firms and Women Partners: You’re Doing it Wrong‘ emphasises that if firms are following typical practices in how they promote women into equity positions they are missing a strategic… Continue Reading

Are clients one-eyed when they choose your law firm?

Posted in Brand, Leadership, Legal Profession, Personal Brand, Uncategorized
Here's looking at you kid - the Gouldian Finch chooses its mate by using its left brain and right eye. While humans may not do precisely this we need to recognise they are all different, use different criteria to choose our firm. This is critical as it is they who determine the power or otherwise of our brands (Image: (c) www.birdsville.net.au)

The Gouldian Finch, research conducted at Macquarie University in late 2012 has shown, uses just one eye and one side of its brain to choose its partner for life. In the study published in Biology Letters the researchers found that ‘Beauty, therefore, is in the right eye of the beholder for these songbirds, providing, to our knowledge, the first demonstration of… Continue Reading

Nothing, but nothing, beats accessibility, courtesy, responsiveness and reliability

Posted in Culture, Leadership, Legal Profession, Management, People Strategy, Personal Brand, Personal Effectiveness, Professional Service Firms (PSFs), Trust & Respect, Values
Nothing beats being accessible, responsive and reliable. You can be the sharpest tool in the workshop, but if you can't be found, don't respond well when used or don't the job you called on to do, people will eventually tire of using you. The same applies to professionals

You can be the brightest spark in the office but if people can never get hold of you, or after they do you take ages to respond or are simply unreliable, no-one is ever sure you will do the job, professionally you are going to do yourself in. I know of one professional who is… Continue Reading

Food for thought on a most valuable marketing ally: thought leadership

Posted in Leadership, Legal Profession, Management, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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In a recently published article in the Australasian Law Management Journal (ALMJ) on thought leadership as a most valuable marketing ally, I emphasized the importance of: recognising and taking advantage of valuable, untapped stores of thought leadership assets clarifying what we mean by thought leadership understanding its benefit to lawyers and their firms appreciating where… Continue Reading

Thought Leadership ideas for leaders – Part Three

Posted in Brand, Leadership, Legal Profession, Management, Personal Brand, Strategy, Thought Leader, Thought Leadership
TWG Part 3

This is the final in a three-part series on Thought Leadership (click to see Part One or Two) based around an interview with Think Write Grow author Grant Butler. Himself a thought leader in his field he has provided some invaluable insights – these can be borne in mind as you ponder how to incorporate thought… Continue Reading

Thought Leadership tips for leaders – interview with Think Write Grow author Grant Butler: Part Two

Posted in Brand, Leadership, Legal Profession, People Strategy, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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Last week in Part One of this series Think Write Grow author Grant Butler defined thought leadership, talked about making thought leadership happen in practice and confirmed that just about anyone can become a thought leader. In this Part Two interview we cover thought leadership and personal brand, building trust as a benefit of thought… Continue Reading

Thought Leadership – Think, Write Grow author Grant Butler provides some insights for law firm leaders: Part One

Posted in Brand, Leadership, Legal Profession, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
Think Write Grow covers 72dpi

Thought Leadership is an important part of developing one’s personal brand, of contributing to the marketing and business development activities and successes of a firm, and to contributing to building the capital fabric of a firm. As professionals, it is ideally something all of us would aspire to do and be, a thought leader in… Continue Reading

Personal Brand work-shop by Pod Consultancy

Posted in Brand, Management, People Strategy, Personal Brand
Brand You Its Personal

Definitely worth consideration! A special workshop being run by my colleague Shirley Anne Fortina of Pod Consulting –  BrandYOU It’s Personal to be held at Karstens Conference Centre, 123 Queen Street Melbourne on the 16th September 2011.  Here is the brochure (PDF). The program is: for those individuals who need to take time out of their… Continue Reading