In a recently published article in the Australasian Law Management Journal (ALMJ) on thought leadership as a most valuable marketing ally, I emphasized the importance of: recognising and taking advantage of valuable, untapped stores of thought leadership assets clarifying what we mean by thought leadership understanding its benefit to lawyers and their firms appreciating where… Continue Reading
Category Archives: Personal Brand
Subscribe to Personal Brand RSS FeedThought Leadership ideas for leaders – Part Three
Posted in Brand, Law Firms, Leaders, Leadership, Legal Profession, Management, Personal Brand, thought leader, thought leadershipThis is the final in a three-part series on Thought Leadership (click to see Part One or Two) based around an interview with Think Write Grow author Grant Butler. Himself a thought leader in his field he has provided some invaluable insights – these can be borne in mind as you ponder how to incorporate thought… Continue Reading
Thought Leadership tips for leaders – interview with Think Write Grow author Grant Butler: Part Two
Posted in Brand, Law Firms, Leaders, Leadership, Legal Profession, People Strategy, Personal Brand, Personal effectiveness, thought leader, thought leadershipLast week in Part One of this series Think Write Grow author Grant Butler defined thought leadership, talked about making thought leadership happen in practice and confirmed that just about anyone can become a thought leader. In this Part Two interview we cover thought leadership and personal brand, building trust as a benefit of thought… Continue Reading
Thought Leadership – Think, Write Grow author Grant Butler provides some insights for law firm leaders: Part One
Posted in Brand, Leaders, Leadership, Legal Profession, Personal Brand, Personal effectiveness, thought leader, thought leadershipThought Leadership is an important part of developing one’s personal brand, of contributing to the marketing and business development activities and successes of a firm, and to contributing to building the capital fabric of a firm. As professionals, it is ideally something all of us would aspire to do and be, a thought leader in… Continue Reading
Personal Brand work-shop by Pod Consultancy
Posted in Brand, Management, People Strategy, Personal BrandDefinitely worth consideration! A special workshop being run by my colleague Shirley Anne Fortina of Pod Consulting – BrandYOU It’s Personal to be held at Karstens Conference Centre, 123 Queen Street Melbourne on the 16th September 2011. Here is the brochure (PDF). The program is: for those individuals who need to take time out of their… Continue Reading

