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Tag Archives: brand

Many firms seek pre-eminence; few realise there is a price to pay

Posted in Brand, Partners, Strategy, Values, Vision
Many firms seek pre-eminence or some version of it. If they are truly serious about such a vision, the important thing to realise is that what it takes is leadership, seriously good leadership, not just at the top, but throughout a partnership. Firms that invest in this wisely reap the rewards. (Sean Larkan, Edge International)

Many law firm partners want their firm to either be pre-eminent or to seek pre-eminence. Few realise that there is a serious price to pay. Look at the vision statements of most firms and chances are you will find words like ‘successful’, ‘leading’, ‘premier’, ‘top’ or similar. Nothing at all wrong with that. But the… Continue Reading

Always deliver what you say you do or offer to deliver

Posted in Brand, Professional Service Firms (PSFs), Strategy, Trust & Respect
Always deliver what you offer. So if you say 'contact us' make sure your website and links actually make it easy and intuitive to do just that, 'contact you'! If it does not, don't offer it as you will simply annoy actual and potential customers and lose their trust, respect and hammer their loyalty.

A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading

Your employees are far more powerful than you think

Posted in Brand, Leadership, Legal Profession, Management, Partners, People Strategy, Professional Service Firms (PSFs)
Firms seldom give proper credence to the fact that power lies with their employees and even potential employees in regard to their employment brands.

Law firms don’t recognise that the balance of power in relation to their employment brand lies not in their hands, but in the hands of their employees. To make matters worse, some of this power also lies in the hands of former employees, potential employees and other “employment stakeholders” such as recruitment agencies and digital media… Continue Reading