Header graphic for print
Legal Leaders Blog Building Strength, Confidence and Well-Being

Tag Archives: brand fusion

Always deliver what you say you do or offer to deliver

Posted in Brand, Professional Service Firms (PSFs), Strategy, Trust & Respect
Always deliver what you offer. So if you say 'contact us' make sure your website and links actually make it easy and intuitive to do just that, 'contact you'! If it does not, don't offer it as you will simply annoy actual and potential customers and lose their trust, respect and hammer their loyalty.

A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading

Your employees are far more powerful than you think

Posted in Brand, Leadership, Legal Profession, Management, Partners, People Strategy, Professional Service Firms (PSFs)
Firms seldom give proper credence to the fact that power lies with their employees and even potential employees in regard to their employment brands.

Law firms don’t recognise that the balance of power in relation to their employment brand lies not in their hands, but in the hands of their employees. To make matters worse, some of this power also lies in the hands of former employees, potential employees and other “employment stakeholders” such as recruitment agencies and digital media… Continue Reading

Losing high calibre lawyers or staff – don’t see it for what it isn’t

Posted in Brand, Culture, Leadership, Legal Profession, Management, People Strategy
When something bad happens the challenges is always to retain some equinimity and try not to see it for what it is. That doesn't mean not acting, but acting with depth and not on the surface of things in a knee-jerk way

Like finding the toilet roll  empty, or getting a puncture, some things never come at a good time. But, of course, these things do happen so most of us have learned to respond with equanimity and of course maybe even do a little forward planning! The same applies to losing a really top calibre lawyer… Continue Reading