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Tag Archives: Brand Gap

Your employees are far more powerful than you think

Posted in Brand, Leadership, Legal Profession, Management, Partners, People Strategy, Professional Service Firms (PSFs)
Firms seldom give proper credence to the fact that power lies with their employees and even potential employees in regard to their employment brands.

Law firms don’t recognise that the balance of power in relation to their employment brand lies not in their hands, but in the hands of their employees. To make matters worse, some of this power also lies in the hands of former employees, potential employees and other “employment stakeholders” such as recruitment agencies and digital media… Continue Reading

Thought Leadership tips for leaders – interview with Think Write Grow author Grant Butler: Part Two

Posted in Brand, Leadership, Legal Profession, People Strategy, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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Last week in Part One of this series Think Write Grow author Grant Butler defined thought leadership, talked about making thought leadership happen in practice and confirmed that just about anyone can become a thought leader. In this Part Two interview we cover thought leadership and personal brand, building trust as a benefit of thought… Continue Reading