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Tag Archives: Interbrand

Don’t let nimbler law firms bake your cake and eat it!

Posted in Australasia, Brand, Leadership, Legal Profession, Personal Brand
If we are not careful nimbler brands will bake our cake and eat it

Each year I carefully review Interbrand’s excellent report on the top 100 global brands. No professional service firm brands feature there so you may well ask, what relevance do these largely commercial or corporate brands have for law firms? The reason I do is that Interbrand provides useful summary reports as to why these brands consistently outperform… Continue Reading