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Tag Archives: trust

Always deliver what you say you do or offer to deliver

Posted in Brand, Professional Service Firms (PSFs), Strategy, Trust & Respect
Always deliver what you offer. So if you say 'contact us' make sure your website and links actually make it easy and intuitive to do just that, 'contact you'! If it does not, don't offer it as you will simply annoy actual and potential customers and lose their trust, respect and hammer their loyalty.

A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading

Beware the manager who speaks with a forked tongue

Posted in Leadership, Legal Profession, Management, Trust & Respect, Uncategorized, Values
Forked tongue Sharon Larkan copyright

As a law firm leader one of your best returns on investment can come from appointing the right support services manager. A good manager can easily make a partner-like contribution or more to a firm. They do need to be the right calibre, the right fit and possess good levels of emotional intelligence and initiative. They… Continue Reading