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Category Archives: Thought Leadership

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Food for thought on a most valuable marketing ally: thought leadership

Posted in Leadership, Legal Profession, Management, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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In a recently published article in the Australasian Law Management Journal (ALMJ) on thought leadership as a most valuable marketing ally, I emphasized the importance of: recognising and taking advantage of valuable, untapped stores of thought leadership assets clarifying what we mean by thought leadership understanding its benefit to lawyers and their firms appreciating where… Continue Reading

Thought Leadership ideas for leaders – Part Three

Posted in Brand, Leadership, Legal Profession, Management, Personal Brand, Strategy, Thought Leader, Thought Leadership
TWG Part 3

This is the final in a three-part series on Thought Leadership (click to see Part One or Two) based around an interview with Think Write Grow author Grant Butler. Himself a thought leader in his field he has provided some invaluable insights – these can be borne in mind as you ponder how to incorporate thought… Continue Reading

Thought Leadership tips for leaders – interview with Think Write Grow author Grant Butler: Part Two

Posted in Brand, Leadership, Legal Profession, People Strategy, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
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Last week in Part One of this series Think Write Grow author Grant Butler defined thought leadership, talked about making thought leadership happen in practice and confirmed that just about anyone can become a thought leader. In this Part Two interview we cover thought leadership and personal brand, building trust as a benefit of thought… Continue Reading

Thought Leadership – Think, Write Grow author Grant Butler provides some insights for law firm leaders: Part One

Posted in Brand, Leadership, Legal Profession, Personal Brand, Personal Effectiveness, Thought Leader, Thought Leadership
Think Write Grow covers 72dpi

Thought Leadership is an important part of developing one’s personal brand, of contributing to the marketing and business development activities and successes of a firm, and to contributing to building the capital fabric of a firm. As professionals, it is ideally something all of us would aspire to do and be, a thought leader in… Continue Reading