The President of the Law Council of Australia today published a column in the ALMJ along the lines of the title of this blog post – as a request was made for readers to complete an important survey, and given the importance of the subject-matter and the tight time-frame I have taken the liberty of… Continue Reading
Many of us who were lucky enough to be part of successful law firms of 20 years or so ago will recall how, in each of those firms, a couple of partners stood out for having impeccable client development and relationship skills. At the time we probably assumed it was just the way things were done. There’s… Continue Reading
A fundamental of a successful brand is building trust. You build trust when other individuals who experience your service, product and brand offering trust that you will deliver on what you offer to do thereby achieving what I term ‘Brand Fusion™’. In turn this builds loyalty, that much sought-after, but rarely achieved status. But, it… Continue Reading