My colleague Jordan Furlong and I penned an article in August 2014 on NewLaw  for the ALPMA website. In that we defined NewLaw as “any strategy, structure, model, process or way of delivering legal services that represents a significantly different approach to the creation or provision of legal services than what the legal profession traditionally has employed”.

We featured some firms as examples of NewLaw, including some from Australasia. At the time it was quite easy to identify firms ‘doing something different’. In the short time since then, this type of ‘new’ simply does not seem so unique and special any more, and a number of firms are doing something in this space.

We didn’t mention Nexus Law Group then, mainly as we didn’t know of them or what they were in the process of doing. That has changed: Nexus Law seems to be getting a lot of attention and recognition and it appears, for good reason.
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There are many interesting and innovative structural and strategic options for law firms nowadays which can be attractive to clients. It is wise for these to be considered in planning for your future.

The way legal services are delivered to clients and how firms are structured to do so, should undergo a significant transformation. This must also be factored into planning for the future.

So-called ‘NewLaw’ firms have been quick to capitalise on the opportunities this has presented, with an array of innovative structures and service delivery models all of their own. In this way they are determining their firms’ destinies, rather than having this dictated to them by market forces.

You can learn about these transformative practices as well at a Masterclass Workshop to be presented by my Edge International colleague, Jordan Furlong.

Jordan (at Edge we call him our ‘futurist guru’!) is a leading legal industry analyst, commentator and consultant, and will provides practical advice for traditional law firms looking to import and integrate relevant ”NewLaw” features into their businesses, in order to position themselves for their chosen future.  Jordan will be supported at the workshop by new Edge International Australia principal, Dr Neil Oakes.


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Picking and grooming the right successor in the context of the firm’s future strategic needs is arguably one of the most important duties every partner should have and carry out. Few do.

Arguably one of the most important things a partner should and can do for his or her firm before he/she retires is choose and groom a suitable successor. Given the ageing in the profession worldwide in recent decades succession is a subject that is getting more and more attention, and rightly so.

More and more clients are wanting advice on how to address succession within their firms. A common theme one comes across however is that it is assumed there is some sort of single system or process one can put in place which will address the matter and that will be that. It is also sometimes assumed the issue can be addressed ex post facto, sort of ‘in arrears’, and all will be well. Unfortunately it is not so easy, nor should it be. It is far too complex a subject for that to be the case. These are some of the many reasons why succession is not properly addressed by professional service firms.

For instance, for the right person to succeed a partner it would normally take years or even decades of preparation by both the partner retiring and the successor in relation to his or her personal brand, , technical skills, practice area, industry sector, staff and most importantly, clients. There are many things that need to be taken into account and put in place over time.

It is relatively easy to do a quick test on how your firm is travelling in the area of succession. Think of the last half dozen partners who retired or left the firm. How many developed suitable successors who covered the items mentioned above? Go further, ask how many left anything of lasting benefit in the firm? You may be surprised and saddened at the outcome.


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In talking about client relations lawyers like to talk about the importance of using simple English, killing clients with kindness and generally keeping things simple for clients. It seems years of training and our natural lawyerly DNA inhibits this. So, instead, we are killing clients with complexity and bloody mindedness. Clients use this as yet another reason (did they need another?) to try to get their ‘legal’ work done elsewhere (i.e. outside the legal profession), sometimes at all costs.

Yes, that complicated mess is the array of plugs and wires for an office building! Something like the complex layers of mush some lawyers seem to be making of clients’ favourite projects! (Photo Credit: Bitterjug via Compfight cc)

This was brought home to me twice in the last month in conversations with clients, both interestingly enough experienced lawyers themselves.

The first client, let’s call her Sue, heads up a very sizable charity and has recently been involved in some very large commercial transactions worth millions of dollars. As most will know many charities have been forced to fend for themselves nowadays and so engage actively in supportive commercial activities. Inevitably Sue had to engage lawyers. Her legal bill with her main firm amounted to millions of dollars per annum.


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NewLaw, particularly in Australasia, has quietly begun to call some shots, pushing old ways (and larger firms) aside, winning some important chunks of work and clients, and recruiting top people in the process. (Sean Larkan – Edge International)

I recently posted on nimbler firms chipping away at others’ brands. Well, it seems they have been at it again – baking some more of BigLaw’s cake and eating a few more slices along the way.

Following this theme, an Edge colleague (Jordan Furlong) and I recently published a short Inventory of NewLaw in Australia focusing on what some smaller and mid-tier firms have been up to. The definition we used for NewLaw was:

“Any strategy, structure, model, process or way of delivering legal services that represents a significantly different approach to the creation or provision of legal services than what the legal profession traditionally has employed”

This definition allowed us to encompass not just law firms, but also new legal talent combinations, legal service managers and legal technology that both changes how lawyers practice and places the power of legal service provision in clients’ hands. We decided not to include American legal documets and consumer law portals, innovative legal companies and technologies whose primary focus is the marketing or management of law practices or e–discovery providers or accountants

I have long been an admirer of the mid-tier in Australasia – about a decade ago people were about to write them off but they have bounced back and then some. This has translated for them too – many are earning the same and more than the top ten, and doing some really exciting and innovative things into the bargain which is going to set them up against all comers for the future.


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Each year I carefully review Interbrand’s excellent report on the top 100 global brands. No professional service firm brands feature there so you may well ask, what relevance do these largely commercial or corporate brands have for law firms? The reason I do is that Interbrand provides useful summary reports as to why these brands

In the May edition of Edge International Communiqué Edge partners highlight three key focal points for legal leaders:

Nick Jarrett-Kerr in ‘Core Competence and the Competitive Edge  considers three vital attributes that make up the core competence of a law firm,which he argues goes way beyond mere ‘competence’ – it:

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A long-standing powerhouse in providing legal and business/commercial/corporate advisory services out of Cambodia and Myanmar (since 1993), Sciaroni & Associates has announced  the opening of its Laos office.

Sciaroni & Associates, a long-standing provider of business, corporate, commercial and legal services in Cambodia and Myanmar has announced the opening of its office in Laos (Sean Larkan, Edge International)

Daniel Noonan heads up the office. Daniel has been advising on foreign direct investment, mergers and acquisitions and commercial regulatory matters for the past 5 years.  Prior to joining Sciaroni & Associates, Daniel had several years’ experience working for Baker & McKenzie in Vietnam. In Laos he worked for an international law firm advising investors entering the country as well as existing business operators.  Daniel studied law in Chicago and in Tokyo and is admitted to the Bar in Illinois. He speaks English and conversational Japanese. Email: dan@sa-asia.com

Since economic integration with ASEAN and the WTO, Laos has experienced strong economic development and has one of the region’s highest GDP growth forecasts for 2013. As a result, the country’s developing and increasingly diversifying economy offers unique business opportunities for investors.
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The President of the Law Council of Australia today published a column in the ALMJ along the lines of the title of this blog post – as a request was made for readers to complete an important survey, and given the importance of the subject-matter and the tight time-frame I have taken the liberty of repeating the column verbatim below. Links to the surveys have been provided. [See also the recent LLB post referencing Jordan Furlong’s article in the latest Edge International Communiqué on this subject]:

You can possibly help women lawyers in Australia by completing the surveys referenced in this post – please see the clickable links (Sean Larkan, Edge International)

“In my first column for the January edition of the Australasian Law Management Journal I referenced addressing the high attrition rates of women lawyers as a priority for my tenure as President.

Since this initial column, the Law Council has made significant progress in this regard. On May 6, the Law Council officially launched the National Attrition and Re-engagement Study (NARS). Research shows that there are significant gaps in diversity in more senior roles in the legal profession. Although women are graduating with law degrees and entering legal careers at higher rates than men, significantly fewer women continue into senior positions within the legal profession.

The Law Council of Australia has engaged Urbis to undertake a national research study to address diversity within the legal profession. Through this study, the Law Council is seeking to obtain quantitative data and confirm trends in progression of both male and female lawyers, and produce a report outlining practical measures which can be implemented to address the causes of high attrition rates among women lawyers, and re-engage women lawyers who have left the profession.
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Many of us who were lucky enough to be part of successful law firms of 20 years or so ago will recall how, in each of those firms, a couple of partners stood out for having impeccable client development and relationship skills. At the time we probably  assumed it was just the way things were done. There’s something in that, but in fact we were witnessing and experiencing a combination of terrific talent, something of an art form, at work, combined with hard work, commitment, genuine interest in others (mainly clients) ahead of own interests, keeping in touch, remembering important occasions, sending them snippets of useful information, and so on. This was old style business and client relationship development at its best; quite an art. The question is; is this a dying art?

Internet-related marketing activities are getting a lot of attention, quite rightly, but as practitioners have only so much time available for marketing, there appears to be an opportunity developing to selectively revert to old marketing practices. As lawyers have moved away from more traditional relationship building practices they may be leaving a gap for a return to old tried and trusted methods. (Sean Larkan, Edge International)

Many of us have said or heard said how clients no longer like to be lunched or invited to too many social functions. A quick coffee has become the new ‘client lunch’. Anecdotal evidence suggests however that some clients may be missing the more personal touch of old. They also, it seems, like the trust and closeness of these personal relationships that are steadily built up and strengthened over time.

Law firm leader Scott McSwan of Queensland mid-tier McKAYS feels there has been a shift – he has always been willing to try innovative new ways of delivering service or differentiating his practice or firm (he was one of the first practitioners I knew who geared up a matrimonial practice to 10 to 1) – when he mentioned he had picked up on changing trends and a possible gap he felt existed around building client relationships I took note: ‘lawyers now have ever more kinds of marketing activities to manage, undertake and keep track of – particularly via the Internet and using social media channels. However, everyone has only so much time to do non-billable work and the more time that lawyers give to these other kinds of marketing, the less time they have to give to the more traditional kinds of marketing like client relationship building!’

And what are some of these new marketing avenues which are getting attention?
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